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This site neofw.com had the following in the web page, "We are pleased you have chosen our Practice to provide your eye care." Our analyzers noticed that the website stated " Northeast Ophthalmology is a comprehensive general ophthalmology practice." The Website also stated " We provide medical and surgical treatment for diseases of the eye as well as routine vision care. We also fit and dispense contact lenses and prescription eyeglasses. Monday thru Friday 8 am to 5 pm. There is always an ophthalmologist on call. For emergencies when our office is closed." The website's header had ophthalmology as the most important keyword. It was followed by eyeglasses, ophthalmologists, and eye doctor which isn't as ranked as highly as ophthalmology. The next words the site used was optometrist. optician was also included but could not be seen by search engines.